Marketing templates
Newsletters, campaigns, launches, landing page copy, ad text, briefs and marketing plans. 102 free templates, 9 of them longer notes. Open one to fill in the blanks and copy it.
Newsletters
Emails subscribers want to open.
- Monthly newsletter Snippet Standard structure. Hi [First name], Here is what is new at [Brand] this month. The big one: [Headline] Also new: - Tip of the…
- Welcome email Snippet First email to a new subscriber. Hi [First name], Welcome to [Brand]! You will get [What] every week. To start, here is our most popular…
- Welcome series: day 3 Snippet Second welcome email. Hi [First name], A few days ago you joined [Brand]. Here is the story of why we started: [Story] Tomorrow:…
- Curated links Snippet A list of good reads. Hi [First name], Five things worth your time this week: 1. 2. 3. 4. 5. Happy reading!
- Founder letter Snippet Personal note from the founder. Hi [First name], [Personal opening] This month we [Progress]. Next, we are working on [Next]. Thank you for…
- Re-engagement email Snippet For inactive subscribers. Hi [First name], We have not seen you in a while. Still want to hear from us? Click here to stay subscribed:…
- Survey email Snippet Asks subscribers a question. Hi [First name], One question, one click: [Question] [Option A] | [Option B] | [Option C] Thank you!
- Anniversary email Snippet Customer anniversary. Hi [First name], It is been [Years] year(s) since you joined [Brand]. Here is a small thank-you: [Gift].
- Event invitation email Snippet Invites to a webinar or event. Hi [First name], Join us for [Event] on [today] at [time now]. You will learn [Outcome]. Save your seat:…
Launches and promotions
Announce, promote and remind.
- Product launch email Snippet Announces something new. Hi [First name], It is here: [Product]. [One-line benefit] - [Feature 1] - [Feature 2] - [Feature 3] [CTA]:…
- Pre-launch teaser Snippet Builds anticipation. Hi [First name], Something new is coming on [Launch date]. Here is a hint: [Hint]. Want early access? Reply…
- Sale announcement Snippet Promotional email. Hi [First name], Our [Sale] starts now: [Discount] off [What] until [End date]. Shop the sale: [Link]
- Last chance Snippet Deadline reminder. Hi [First name], Last chance: [Offer] ends tonight at midnight. [Link]
- Black Friday email Snippet Seasonal sale. Hi [First name], Our biggest sale of the year: [Discount] off everything from [Start] to [End]. No code…
- Feature update email Snippet Product update. Hi [First name], New this week: [Feature]: [Benefit] [How to try]
- Waitlist open Snippet Opens access to a waitlist. Hi [First name], You are off the waitlist! Your access to [Product] is ready: [Link]
- Referral programme Snippet Invite friends. Hi [First name], Give [Friend reward], get [Your reward]. Share your link with friends: [Referral link]
- Loyalty reward Snippet Rewards a regular. Hi [First name], You have earned [Reward]! Use it on your next order before [in 30 days].
Copywriting building blocks
Headlines, CTAs and page sections.
- Headline formulas Snippet Ten proven shapes. 1. How to [Result] without [Pain] 2. The [Adjective] way to [Task] 3. [Number] ways to [Result] 4. Stop…
- Value proposition Snippet One-liner of what you do. [Product] helps [Audience] [Result] by [How], without [Pain].
- Landing page hero Snippet Top of a landing page. [Headline] [Subheadline] [[CTA]] Trusted by [Social proof]
- Feature and benefit Snippet Feature block copy. [Feature] [Benefit]. [Proof]
- Call to action options Snippet Button copy ideas. - Start free - Get my [Resource] - Book a demo - Try [Product] free - See how it works - Join [Number]…
- FAQ block Snippet Common questions. [Question 1] [Answer 1] [Question 2] [Answer 2] [Question 3] [Answer 3]
- Testimonial block Snippet Customer quote. “[Quote]” [Customer], [Role] at [Company]
- Pricing page intro Snippet Above pricing tables. Simple pricing. No surprises. Cancel any time.
- Product description Snippet E-commerce description. [Product] is [What it is]. [Benefit 1], [Benefit 2] and [Benefit 3]. - [Spec 1] - [Spec 2] - [Spec 3]
- About us Snippet Short company story. We started [Brand] in [Year] because [Reason]. Today we help [Number] [Audience] [Result]. We believe…
- Guarantee copy Snippet Risk reversal. Try it for 30 days. If you are not happy, we will refund every penny. No questions.
- Urgency line Snippet Honest scarcity. Only [Number] spots left for [Offer]. Enrolment closes [Close date].
Ads
Short ad copy for search and social.
- Search ad Snippet Headline and description. Headline 1: [Keyword] Made Easy Headline 2: [Benefit] Headline 3: Try [Brand] Free Description:…
- Social ad: problem Snippet Pain-led ad. Tired of [Pain]? [Product] [Solution]. [CTA] 👉 [Link]
- Social ad: testimonial Snippet Proof-led ad. “[Quote]” [Customer] See why [Number] [Audience] use [Product]. [Link]
- Retargeting ad Snippet For site visitors. Still thinking about [Product]? Here is [Offer] to help you decide. [Link]
- Offer ad Snippet Promotion ad. [Discount] off [Product] this week only. [Link]
- Video ad script Snippet 15-second script. 0 to 3s: Hook: [Hook] 3 to 10s: Show [Product] solving [Problem] 10 to 15s: [CTA] on screen with [Brand] logo
- App store description Snippet Short app pitch. [App] helps you [Result]. • [Feature 1] • [Feature 2] • [Feature 3] Download now and [First action].
Briefs and plans
Marketing planning notes.
- Campaign brief Note Plan a campaign. Campaign: [Campaign] Owner: [Owner] Dates: [Dates] Budget: [Budget] Goal Audience Message Channels - Success…
- Creative brief Note Brief a designer or agency. Project: [Project] Deadline: [Deadline] Background Objective Audience Key message Must include - Tone…
- Content calendar Note Plan posts for a month. | Date | Channel | Topic | Owner | Status | | | | | | | | | | | | |
- Launch plan Note Plan a product launch. Product: [Product] Launch date: [Launch date] Before launch - [ ] Launch day - [ ] After launch - [ ]…
- Persona Note Describe a customer type. Name: [Persona name] Role: [Role] Goals - Frustrations - Where they hang out - What they need to hear
- Competitor analysis Note Compare competitors. | Competitor | Price | Strengths | Weaknesses | | | | | | | | | | | Our angle
- Marketing report Note Monthly results. Period: [today] Headline Traffic Leads Conversions What worked Next month
- SEO page plan Note Plan a page for search. Target keyword: [Keyword] Search intent: Informational Title tag Meta description Outline 1. Internal links -
- A/B test plan Note Plan an experiment. Test: [Test] Hypothesis: If we [Change], then [Metric] will [Direction]. Variants - A: - B: Sample size Result
Partnerships and PR outreach
Work with others.
- Guest post pitch Snippet Pitches an article. Hi [Name], I love [Publication]'s pieces on [Topic]. Would you be interested in a guest article on [Angle]?…
- Podcast guest pitch Snippet Pitches yourself as a guest. Hi [Name], I enjoyed your episode with [Guest]. I could share [Angle] with your listeners, drawing on…
- Co-marketing proposal Snippet Joint campaign idea. Hi [Name], Our audiences overlap: [Overlap]. Would you like to co-host [Idea]? We would handle [Our part];…
- Sponsorship request Snippet Asks for sponsorship. Hi [Name], We are running [Event] for [Audience] on [today]. Would [Brand] like to sponsor? Packages start…
- Newsletter swap Snippet Cross-promotion. Hi [Name], Would you be up for a newsletter swap? We recommend [Their brand] to our [Subscribers] readers,…
Email marketing flows
Automated sequences.
- Onboarding day 1 Snippet First product email. Hi [First name], Welcome to [Product]! The single best first step: [First step]. It takes about [Minutes]…
- Onboarding day 3 Snippet Second product email. Hi [First name], Now that you have [First step done], try [Next feature]. It helps you [Benefit].
- Onboarding day 7 Snippet Week one check-in. Hi [First name], One week in! How is it going? Reply with any question; a real person reads every email.
- Trial conversion Snippet Upgrade nudge. Hi [First name], Your trial ends in [Days] days. Upgrade to keep [What they keep]: [Link]
- Post-purchase thank you Snippet After buying. Hi [First name], Thank you for your order! Here is how to get the most from [Product]: [Tips]
- Replenishment reminder Snippet Running low. Hi [First name], It has been about [Weeks] weeks since you bought [Product]. Running low? Reorder in one…
- Birthday email Snippet Customer birthday. Happy birthday, [First name]! 🎂 Here is [Gift] to celebrate, valid until [in 14 days].
- Win-back email Snippet Lapsed customer. Hi [First name], We miss you! Here is [Offer] to come back. Since your last visit we added [New].
- Review request email Snippet Ask for a review. Hi [First name], How are you liking [Product]? Your review helps others decide: [Review link]
- Sunset email Snippet Before unsubscribing inactive. Hi [First name], We will stop emailing on [in 14 days] unless you want to stay. Click to stay: [Link]
Content marketing
Blogs, guides and lead magnets.
- Lead magnet landing copy Snippet Free resource page. Free [Resource type]: [Title] [What they get] - [Benefit 1] - [Benefit 2] - [Benefit 3] [Get it free]
- Webinar description Snippet Event page. Join [Host] on [today] for [Title]. In [Minutes] minutes you will learn: - [Point 1] - [Point 2] - [Point 3]…
- Case study request email Snippet Ask a customer. Hi [Name], We would love to tell the story of how [Company] [Result]. It takes about 30 minutes of your…
- Guest author guidelines Snippet For contributors. Guest posts: [Words] words, original, practical, with examples. No links to competitors. Send pitches to…
- Content repurposing plan Snippet One piece, many formats. From [Original]: - 3 social posts - 1 newsletter section - 1 short video - 1 carousel - 1 quote graphic
- Blog CTA Snippet End of post call to action. Want more like this? Get [Benefit] every week: [Signup link]
- Ebook outline Snippet Lead magnet outline. 1. Introduction: [Problem] 2. Why it happens 3. The framework 4. Step-by-step 5. Examples 6. Checklist 7.…
Brand and positioning
Say who you are.
- Mission statement Snippet Why you exist. We exist to [Purpose] for [Audience], so that [Outcome].
- Brand voice guide Snippet How you sound. We are [Trait 1], not [Opposite 1]. We are [Trait 2], not [Opposite 2]. We are [Trait 3], not [Opposite 3].
- Elevator pitch Snippet 30 seconds. You know how [Audience] struggle with [Problem]? We [Solution]. Unlike [Alternative], we [Difference]. For…
- Tagline ideas Snippet Short lines. - [Benefit], simplified - Built for [Audience] - [Verb] more. [Verb 2] less. - The [Adjective] way to [Task]
- Positioning statement Snippet Classic format. For [Target] who [Need], [Product] is a [Category] that [Benefit]. Unlike [Competitor], we [Difference].
- Boilerplate short Snippet One line about. [Brand] helps [Audience] [Result].
Local business marketing
For shops, cafes and services.
- Google Business post Snippet Local update. [Update] at [Business]! [Details]. Visit us at [Address], open [Hours].
- Local flyer copy Snippet Print flyer. [Headline] [Offer] [Address] · [Phone] · [Website] Show this flyer for [Perk].
- Grand opening announcement Snippet New location. We are open! [Business] opens at [Address] on [today]. Join us for [Celebration].
- Referral card Snippet Word of mouth. Love [Business]? Give a friend [Friend reward] and get [Your reward]. Code: [Code]
- Seasonal promotion Snippet Seasonal offer. This [Season], enjoy [Offer] at [Business]. Until [End date].
- Community sponsorship post Snippet Local support. Proud to support [Cause] this [Period]! [Details]
SMS marketing
Short texts with opt-out.
- Sale starts Snippet Sale text. [Brand]: our [Sale] starts now! [Discount] off everything: [Link] Reply STOP to opt out.
- Back in stock text Snippet Restock. [Brand]: [Product] is back! Grab yours: [Link] STOP to opt out
- Order shipped text Snippet Shipping. Your [Brand] order is on its way! Track it: [Link]
- Appointment text Snippet Booking reminder. Hi [Name], reminder of your appointment at [Business] on [today] at [time now]. Reply C to confirm.
- Abandoned cart text Snippet Cart reminder. [Brand]: still thinking about [Product]? It is waiting in your cart: [Link]
- VIP early access text Snippet Early access. You are on the VIP list! Shop our new collection 24 hours early: [Link]
- Birthday text Snippet Birthday offer. Happy birthday from [Brand]! 🎉 Enjoy [Offer] this week: [Code]
- Flash sale text Snippet Short sale. FLASH SALE: [Discount] off for the next [Hours] hours only! [Link]
- Review request text Snippet Ask for a review. Thanks for choosing [Business]! Mind leaving a quick review? [Link]
- Event reminder text Snippet Event tomorrow. See you tomorrow at [Event], [time now]! Address: [Address]
- Payment reminder text Snippet Balance due. Hi [Name], a friendly reminder that [Amount] is due on [today]. Pay here: [Link]
- Welcome text Snippet SMS signup. Welcome to [Brand] texts! Here is [Offer] for your first order: [Code]
Push notifications
Short, useful push copy.
- Streak push Snippet Habit streak. 🔥 [Days]-day streak! Keep it going today.
- Reminder push Snippet Scheduled reminder. Time for [Task].
- New content push Snippet Fresh content. New: [Title]. Take a look.
- Social push Snippet Someone interacted. [Name] [Action] your [Thing].
- Price drop push Snippet Wishlist price. Price drop on [Product]: now [Price].
- Delivery push Snippet Arriving. Your order arrives today between [Window].
- Goal push Snippet Near a goal. You are [Remaining] away from your goal this week!
- Win-back push Snippet Inactive user. We miss you! Here is what is new since your last visit.
- Security push Snippet Account alert. New sign-in on [Device]. Not you? Secure your account.
- Event starting push Snippet Live now. [Event] is starting now. Join in!