Positioning statement
Classic format.
- Snippet
- Brand and positioning
- 7 blanks to fill
For Target who Need, Product is a Category that Benefit. Unlike Competitor, we Difference.
Orange words are blanks you have not filled yet. Press ⌘ Return to copy.
About this template
Classic format.
- Category
- Marketing
- Pack
- Brand and positioning
- Type
- Snippet, a short message
- Asks for
- Target, Need, Product, Category, Benefit, Competitor, Difference
Use it anywhere you write: email, chat, a document or a support tool. If you send it often, save the finished text as a snippet in ClipBuddy and paste it again from your clipboard history with ⌘⇧V.
Template source
The template as written, with its blanks in double braces, such as {{Name}}.
For {{Target}} who {{Need}}, {{Product}} is a {{Category}} that {{Benefit}}. Unlike {{Competitor}}, we {{Difference}}.