Product management templates
PRDs, roadmaps, release notes, user research, feedback and product decisions. 51 free templates, 20 of them longer notes. Open one to fill in the blanks and copy it.
Product docs
Specs and strategy notes.
- Product requirements doc Note PRD structure. Feature: [Feature] Owner: [Owner] Status: Draft Problem Users Goals and non-goals Requirements | # |…
- One-pager Note Pitch a feature. The problem Who has it Proposed solution Why now How we will measure success
- Roadmap Note Now, next, later. Now - Next - Later - Not doing -
- Product strategy Note Strategy note. Vision Target customer Key problems Our bets 1. What we will not do
- Feature brief Note Short spec. Feature: [Feature] User story As a [User], I want [Want] so that [Benefit]. Acceptance criteria - [ ]…
- Launch checklist Note Ship it right. - [ ] Feature flag ready - [ ] Docs and help articles - [ ] Release notes - [ ] Support trained - [ ]…
- Opportunity sizing Note How big is it? Opportunity: [Opportunity] Reach Impact Confidence Effort RICE score
- Experiment plan Note Test a hypothesis. Hypothesis: [Hypothesis] Metric: [Metric] Design Duration Decision rule Result
- Metrics dashboard notes Note What to track. | Metric | Definition | Target | Current | | | | | | | | | | |
- Post-launch review Note After shipping. Feature: [Feature] Launched: [Launch date] Did we hit the goal? What users say What we learned Next
User research
Interviews, surveys and synthesis.
- Research invite Snippet Recruits participants. Hi [Name], We are improving [Product] and would love 30 minutes of your time to hear how you use it. As a…
- Interview script opener Snippet Starts a user interview. Thanks for joining. There are no right or wrong answers; we are testing the product, not you. Is it okay if…
- Interview questions Snippet Open questions. - Walk me through the last time you [Task]. - What was hardest about it? - What did you try before? - If you…
- Usability test task Snippet A task for testing. Imagine you want to [Goal]. Starting from this screen, show me how you would do it. Please think out loud.
- Survey intro Snippet Opens a survey. Help us improve [Product]! This survey takes about 3 minutes. Your answers are anonymous.
- NPS survey Snippet Net promoter question. How likely are you to recommend [Product] to a friend or colleague? (0 to 10) What is the main reason for…
- Research thank-you Snippet After the session. Hi [Name], Thank you for your time today. Your insights on [Topic] were really valuable. Your [Incentive] is…
- Research synthesis note Snippet Summarise findings. Study: [Study] Participants: [Number] Key findings 1. Quotes > Recommendations -
Release notes and changelogs
Tell users what changed.
- Release notes Snippet Standard release notes. [Product] [Version], [today] New - Improved - Fixed -
- Changelog entry Snippet One-line change. New: [Change]
- What's new email Snippet Tells users. Hi [First name], New in [Product] this week: [Feature]: [Benefit] Try it now: [Link]
- In-app announcement Snippet Short in-app banner. New: [Feature]. [One-line benefit]. [Try it]
- Deprecation notice Snippet Removes a feature. Hi [First name], On [today], we are retiring [Feature]. Why: [Reason]. What to use instead: [Alternative].…
- Beta announcement Snippet Opens a beta. We are opening a beta for [Feature]. It is early, so expect rough edges. Join here: [Link]
- Hotfix note Snippet Emergency fix. Version [Version] fixes [Issue]. Please update as soon as you can.
Stakeholder communication
Align teams around product decisions.
- Feature request response internal Snippet Replies to a colleague's ask. Hi [Name], Thanks for the request for [Feature]. Here is where it stands: [Status]. It competes with…
- Saying no to a feature Snippet Explains a no. Hi [Name], We will not build [Feature] this quarter. It helps [Who], but [Other work] helps more people with…
- Roadmap update Snippet Shares changes. Hi all, Roadmap changes this month: - Moved up: [Moved up] - Moved back: [Moved back] - Added: [Added] Why:…
- Launch announcement internal Snippet Tells the company. Hi everyone, Today we launched [Feature]. It lets customers [Benefit]. Sales and support: here is what you…
- Design review request Snippet Asks for feedback. Hi [Designer], Could you review the flow for [Feature]? I am most unsure about [Question]. Figma: [Link]
- Engineering kickoff note Snippet Hands a spec to engineering. Hi team, The spec for [Feature] is ready: [Link]. Goal: [Goal]. Open questions are at the bottom; let us…
Customer feedback
Close the loop with users.
- Feedback acknowledgement Snippet Thanks for feedback. Hi [Name], Thank you for sharing this. I read every piece of feedback, and yours on [Topic] is now in front…
- Clarify feedback Snippet Asks follow-up questions. Hi [Name], Thanks for the feedback about [Topic]. Could you tell me more about what you were trying to do…
- Feature shipped for you Snippet Closes the loop. Hi [Name], You asked for [Feature] back in [Month]. It shipped today! Thanks for pushing us.
- Beta feedback request Snippet Asks testers. Hi [Name], You have had [Feature] for a week. What has worked, and what has been confusing?
Product frameworks
Common frameworks as notes.
- Jobs to be done Note JTBD statement. When [Situation], I want to [Motivation], so I can [Outcome]. Current alternatives Pains Gains
- Opportunity solution tree Note Outcome to experiments. Outcome Opportunities - - Solutions - Experiments
- Kano analysis Note Feature categories. | Feature | Must-have | Performance | Delighter | | | | | | | | | | |
- MoSCoW prioritisation Note Must, should, could, will not. Must have - Should have - Could have - Will not have (now) -
- Lean canvas Note One-page business model. Problem Customer segments Unique value proposition Solution Channels Revenue streams Cost structure Key…
- North star metric Note Define it. North star: [Metric] Why it reflects value Input metrics 1. 2. 3.
- Pre-mortem Note Imagine it failed. It is [in 180 days] and [Project] failed. Why? 1. 2. 3. How we prevent each
- Assumption map Note What must be true. | Assumption | Importance | Evidence | Test | | | | | | | | | | |
- Pricing experiment Note Test a price. Plan: [Plan] Current price: [Current] Test price: [Test] Hypothesis Guardrails Result
- Customer journey map Note Stages and feelings. | Stage | Doing | Thinking | Feeling | Opportunity | | | | | | | | | | | | |
Product messages
Talk about the product.
- Sunset a product Snippet Retire a product. Hi [First name], We will retire [Product] on [today]. We know this is a change; here is how to move your…
- Pricing change announcement Snippet New pricing. Hi [First name], From [today], [Plan] costs [New price]. Why: [Reason]. What stays the same: [Unchanged].…
- Beta feedback thank you Snippet Thank testers. Thank you for testing [Feature]! Your feedback led to [Changes]. It launches for everyone on [today].
- Roadmap sharing with customers Snippet Public roadmap. Here is what we are working on: Now: [Now] Next: [Next] Later: [Later] Vote on what matters to you: [Link]
- Known limitation note Snippet Be upfront. [Feature] does not yet support [Limitation]. It is on our list; follow along at [Link].
- Product tip in-app Snippet Onboarding tooltip. Tip: [Tip]. Try it now.