Social media templates
Posts, captions, replies and community management for LinkedIn, Instagram, X, TikTok, YouTube and more. 91 free templates, 5 of them longer notes. Open one to fill in the blanks and copy it.
LinkedIn posts
Professional posts that get read.
- Announcement post Snippet Share news. I am excited to share that [News]. [Why it matters] Thank you to [People] for [Help].
- Lesson learned post Snippet Story with a takeaway. [Hook] [Story in three lines] What I learned: [Lesson] Have you seen the same?
- New job post Snippet Starting a new role. Some personal news: I have joined [Company] as [Role]! [Why] Grateful to [People] at [Previous company] for…
- Hiring post Snippet Announces an opening. We are hiring a [Role] at [Company]. You will [What you will do]. Looking for someone who [Traits]. Details:…
- Milestone post Snippet Company milestone. [Number] [Milestone]! When we started in [Year], [Origin]. Thank you to every [Customer or user] who made…
- Event recap post Snippet After a conference. Three takeaways from [Event]: 1. 2. 3. Which one resonates with you?
- Carousel outline Snippet Slide-by-slide plan. Slide 1: [Hook] Slide 2: The problem Slide 3 to 7: 5 tips Slide 8: Summary Slide 9: Follow for more on [Topic]
- Congratulate a connection Snippet Comment on news. Congratulations, [Name]! [Company] is lucky to have you.
- Open to work post Snippet Looking for a role. I am looking for my next role as a [Role]. I bring [Strengths], most recently [Achievement]. If you know of…
- Thank-you post Snippet Public thanks. A big thank you to [Name] for [What]. [Impact]. This is what a great [Relationship] looks like.
Instagram and TikTok
Captions, hooks and scripts.
- Product caption Snippet Show a product. [Hook] ✨ [Product] is [Benefit]. [Detail] Tap the link in bio to shop. #[Hashtag]
- Behind the scenes caption Snippet Shows the process. A peek behind the scenes: [What]. [Detail] What would you like to see next?
- Giveaway caption Snippet Runs a giveaway. GIVEAWAY 🎉 Win [Prize]! To enter: 1. Follow @[Account] 2. Like this post 3. Tag a friend Ends [in 7 days].…
- Question caption Snippet Drives comments. [Question]? Tell us in the comments 👇
- Reel hook ideas Snippet First lines that stop the scroll. - Nobody talks about [Topic] - I tried [Thing] for [time now] - Stop doing [Mistake] - The easiest way to…
- Short video script Snippet 30-second script. Hook (0-3s): [Hook] Setup (3-10s): [Setup] Payoff (10-25s): [Payoff] CTA (25-30s): [CTA]
- Carousel caption Snippet Swipe post. Swipe for [Number] [Topic] tips ➡️ Save this for later and share with someone who needs it.
- User-generated repost Snippet Credits a customer. Loving this shot from @[Customer] 😍 [Comment] Tag us to be featured!
- Story poll Snippet Instagram story question. Which one? [Option A] or [Option B]
- Bio Snippet Profile bio. [What you do] for [Audience] [Proof] 👇 [CTA]
- Collab caption Snippet Joint post. Teaming up with @[Partner] to bring you [What]! [Detail]
- Hashtag set Snippet Grouped hashtags. #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
X, Threads and Bluesky
Short posts and threads.
- Thread opener Snippet Starts a thread. [Big claim] Here is what I learned from [Experience]: 🧵
- Thread ending Snippet Wraps a thread. That is it! If this was useful: 1. Follow me for more on [Topic] 2. Repost the first post to share it
- Hot take Snippet Opinion post. Unpopular opinion: [Opinion].
- Build in public update Snippet Progress post. Week [Week] building [Product]: ✅ [Done] 🚧 [In progress] 📈 [Metric]
- Launch post Snippet Short launch. Today I am launching [Product]: [One-liner]. [Link]
- Ask for recommendations Snippet Crowdsources advice. Looking for a good [What] for [Use]. What do you use and love?
- Quote post Snippet Shares a quote. “[Quote]” [Author]
- Reply: thanks for sharing Snippet Engages with a post. Great point about [Detail]. We found the same when [Experience].
- Milestone post short Snippet Small win. Just hit [Milestone]. Thank you all! 🙏
YouTube and podcasts
Descriptions, scripts and show notes.
- Video description Snippet Standard description. [Summary] In this video: 00:00 Intro [Chapters] Links mentioned: - [Link] Subscribe for more on [Topic].
- Video script outline Snippet Structure a video. Hook: [Hook] Intro: who I am and what you will learn Point 1: Point 2: Point 3: Recap Call to action: [CTA]
- Pinned comment Snippet First comment. Thanks for watching! What should I cover next? [Question]
- Podcast show notes Snippet Episode notes. Episode [Number]: [Title] Guest: [Guest], [Guest role] We talked about: - Links: - Listen on [Platforms].
- Podcast intro script Snippet Opening lines. Welcome to [Show], the show where [Premise]. I am [Host], and today I am joined by [Guest], who [Guest intro].
- Podcast guest invite Snippet Invites a guest. Hi [Name], I host [Show], a podcast for [Audience]. I would love to have you on to talk about [Topic].…
- Guest prep email Snippet Before recording. Hi [Name], Looking forward to recording on [today] at [time now]. Tips: use headphones, a quiet room and a…
- Episode promo Snippet Promotes an episode. New episode 🎙️ [Guest] on [Topic]. My favourite moment: [Moment]. Listen: [Link]
Community management
Replies, moderation and crisis.
- Reply to praise Snippet Thanks a fan. Thank you so much, [Name]! This made our day 💛
- Reply to complaint publicly Snippet Moves it to DM. Sorry to hear this, [Name]. That is not the experience we want for you. Could you DM us your [Detail] so we…
- Reply to a question Snippet Answers publicly. Great question, [Name]! [Answer]
- Moderation warning Snippet Warns about behaviour. Hi [Name], please keep the conversation respectful. Comments that [Rule] are removed. Thanks for…
- Community rules Snippet Pinned guidelines. Welcome! A few ground rules: 1. Be kind 2. No spam or self-promotion 3. Stay on topic: [Topic] 4. Report…
- Crisis holding statement Snippet First public response to an issue. We are aware of [Issue] and are looking into it urgently. We will share an update by [time now]. We are…
- Troll response Snippet Calm reply or none. Thanks for the feedback. We are always open to hearing how we can do better.
- Spam removal note Snippet Explains a removal. We removed a few posts that broke our no-spam rule. Please report anything suspicious.
Post ideas by goal
Pick a goal, get a post.
- Educational post Snippet Teach something. [Number] things I wish I knew about [Topic]: 1. 2. 3. Save this for later.
- Myth-busting post Snippet Correct a myth. Myth: [Myth] Reality: [Reality] Here is why it matters: [Why]
- Before and after post Snippet Transformation. Before: [Before] After: [After] What changed: [Change]
- Personal story post Snippet Share a moment. [Moment]. It taught me [Lesson]. Has this happened to you?
- Customer spotlight post Snippet Celebrate a customer. Meet [Customer]! They use [Product] to [Result]. [Quote]
- Team spotlight post Snippet Behind the brand. Meet [Name], our [Role]! Fun fact: [Fact]. [Name] loves [Thing] about working here.
- Tip of the day Snippet Quick tip. Tip: [Tip] 💡
- Poll post Snippet Ask the audience. Quick poll: [Question] 1️⃣ [Option 1] 2️⃣ [Option 2] 3️⃣ [Option 3]
- Milestone thank-you post Snippet Followers milestone. We just hit [Number] followers! 🎉 Thank you. To celebrate: [Celebration].
- Event countdown post Snippet Build hype. [Days] days until [Event]! [Teaser]
- Launch day post Snippet It is live. It is here. [Product] is live! [One-liner] [Link]
- Behind the numbers post Snippet Share data. We looked at [Data]. The surprise: [Finding]. What do you make of it?
- Recap of the month post Snippet Monthly wrap. [Month] recap: ✅ [Win 1] ✅ [Win 2] ✅ [Win 3] On to [Next month]!
- Question of the week Snippet Engagement. Question of the week: [Question]
- Resource share post Snippet Point to a resource. If you are working on [Topic], this [Resource type] will save you hours: [Link]
Replies and DMs
Answer quickly and kindly.
- DM reply: price question Snippet Pricing in DMs. Hi [Name]! [Product] starts at [Price]. Here is the full list: [Link]
- DM reply: collab ask Snippet Collaboration request. Hi [Name], thanks for reaching out! Send details to [Email] and we will get back to you.
- DM reply: order issue Snippet Move to support. Sorry about that, [Name]! Could you email [Support email] with your order number? We will sort it fast.
- Comment reply: thanks Snippet Thank a commenter. Thank you, [Name]! 💛
- Comment reply: great question Snippet Answer publicly. Great question! [Answer]
- Comment reply: negative Snippet Stay calm. Sorry you feel that way, [Name]. We would love to understand more; DM us?
- Tag reply Snippet When tagged. Thanks for the shout-out, [Name]! Love seeing this.
- Welcome DM Snippet New follower message. Thanks for following, [Name]! Here is our most popular [Resource] to get started: [Link]
Captions by business
Ready captions for local businesses.
- Caption: Cafe Snippet Social caption for a cafe. ☕ [Drink] season is here. Come in for [Offer] this week only.
- Caption: Gym Snippet Social caption for a gym. 💪 New [Class] class every [Day] at [time now]. First one is on us.
- Caption: Bakery Snippet Social caption for a bakery. 🥐 Fresh out of the oven: [Item]. Gone by noon, so come early!
- Caption: Salon Snippet Social caption for a salon. ✂️ Fresh look for [Season]? Book with [Stylist]: [Link]
- Caption: Real estate Snippet Social caption for a real estate. 🏡 Just listed: [Beds]-bed in [Area]. Open house [Day] [time now].
- Caption: Restaurant Snippet Social caption for a restaurant. 🍝 Tonight's special: [Dish]. Tables still free for [time now].
- Caption: Bookshop Snippet Social caption for a bookshop. 📚 Staff pick of the week: [Book] by [Author]. [Why]
- Caption: Florist Snippet Social caption for a florist. 💐 [Occasion] is coming. Order your bouquet by [today] for delivery.
- Caption: Pet shop Snippet Social caption for a pet shop. 🐾 Meet [Pet], our shop cat. Pop in to say hi and grab [Offer].
- Caption: Clothing store Snippet Social caption for a clothing store. 👗 New drop: [Collection]. Shop in store or online: [Link]
- Caption: Dentist Snippet Social caption for a dentist. 😁 Smile check! It has been 6 months? Book your cleaning: [Link]
- Caption: Yoga studio Snippet Social caption for a yoga studio. 🧘 Slow down with [Class] this [Day]. All levels welcome.
- Caption: Tech startup Snippet Social caption for a tech startup. 🚀 We just shipped [Feature]. Here is what it means for you: [Link]
- Caption: Nonprofit Snippet Social caption for a nonprofit. ❤️ Thanks to you, we [Impact] this month. Join us: [Link]
- Caption: Photographer Snippet Social caption for a photographer. 📸 Mini sessions on [today]! [Minutes] minutes, [Photos] edited photos. Book now.
- Caption: Coach Snippet Social caption for a coach. 🎯 This week's tip: [Tip]. Save this for later.
Social planning notes
Plan and review your channels.