Real estate templates
Messages for agents, landlords and tenants: leads, viewings, offers, listings, leases and property notes. 50 free templates, 6 of them longer notes. Open one to fill in the blanks and copy it.
Leads and viewings
Respond fast, book viewings.
- New lead reply Snippet Responds to an enquiry. Hi [Name], Thanks for your interest in [Address]! It is [Summary]. Would you like to view it? I have slots…
- Viewing confirmation Snippet Confirms a viewing. Hi [Name], Confirming your viewing of [Address] on [today] at [time now]. I will meet you outside. Parking:…
- Viewing reminder Snippet Day before. Hi [Name], a reminder about tomorrow's viewing at [Address], [time now]. See you there!
- Post-viewing follow-up Snippet After a viewing. Hi [Name], Thanks for viewing [Address] today. What did you think? Any questions about [Topic] I can answer?
- Open house invite Snippet Invites to an open house. Open house at [Address] on [today], [Start] to [End]. [Bedrooms] bedrooms, [Highlight]. No appointment needed.
- Buyer needs questions Snippet Qualify a buyer. To find the right home for you: 1. Areas you like? 2. Budget? 3. Bedrooms and must-haves? 4. Mortgage in…
- New listing alert Snippet Matches their search. Hi [Name], A new listing matches what you are looking for: [Address], [Price], [Summary]. Want to see it…
- Price reduction alert Snippet Tells interested buyers. Hi [Name], Good news: [Address] has been reduced to [New price]. Would you like another look?
- Rental enquiry reply Snippet Letting enquiry. Hi [Name], Thanks for your interest in [Address], available from [Available] at [Rent] per month. Could you…
Offers and sales
Negotiate and progress sales.
- Offer received to seller Snippet Presents an offer. Hi [Seller], We have received an offer of [Offer] on [Address] from [Buyer type]. They are [Position]. My…
- Offer accepted to buyer Snippet Good news. Hi [Name], Great news, your offer of [Offer] on [Address] has been accepted! Next steps: [Next steps].
- Offer rejected Snippet Declined offer. Hi [Name], The seller has declined your offer of [Offer]. They would consider [Counter]. Would you like to…
- Counter offer Snippet Seller counters. Hi [Name], The seller has come back at [Counter]. They are also flexible on [Flexible]. How would you like…
- Sale progress update Snippet Weekly update. Hi [Name], Update on [Address]: - Survey: [Survey] - Searches: [Searches] - Mortgage: [Mortgage] Target…
- Completion day Snippet Keys handed over. Congratulations, [Name]! Completion on [Address] is confirmed. Keys are ready at [Where] from [time now].…
- Valuation request reply Snippet Book a valuation. Hi [Name], Thanks for asking about a valuation of [Address]. I can visit on [Slots]; it takes about 30…
- Listing description Snippet Property ad copy. [Headline] This [Bedrooms]-bedroom [Property type] in [Area] offers [Highlights]. [Detail] - [Feature 1] -…
Landlords and tenants
Rent, repairs and notices.
- Welcome tenant Snippet Move-in email. Hi [Tenant], Welcome to [Address]! Useful info: - Rent due: [Due day] of each month - Bins: [Bin day] -…
- Rent reminder Snippet Friendly reminder. Hi [Tenant], A reminder that rent of [Rent] is due on [Due date]. Thanks!
- Late rent notice Snippet Rent overdue. Hi [Tenant], Rent of [Rent] due on [Due date] has not been received. Please pay by [in 5 days] or let me…
- Repair acknowledgement Snippet Logs a repair. Hi [Tenant], Thanks for reporting [Issue]. [Contractor] will visit on [today] between [Window]. Please make…
- Inspection notice Snippet Advance notice. Hi [Tenant], I would like to carry out a routine inspection on [today] at [time now], with 24+ hours notice…
- Lease renewal offer Snippet Renew the tenancy. Hi [Tenant], Your lease ends on [End date]. I would be happy to renew for [Term] at [Rent]. Please let me…
- Rent increase notice Snippet New rent. Dear [Tenant], This is notice that from [Effective date], the rent for [Address] will increase from [Old…
- Move-out instructions Snippet End of tenancy. Hi [Tenant], As your tenancy ends on [End date]: - Clean to move-in standard - Return all [Keys] keys - Take…
- Deposit return Snippet Refunds a deposit. Hi [Tenant], Your deposit of [Deposit] is being returned in full [Deductions]. You should receive it by…
- Tenant complaint to landlord Snippet Tenant writes to landlord. Dear [Landlord], I am writing about [Issue] at [Address], which I reported on [today]. It is still not fixed…
Property notes
Track properties and deals.
- Property profile Note One property. Address: [Address] Type: [Type] Bedrooms: [Bedrooms] Price or rent: [Price] Features - Issues - History
- Viewing notes Note Notes from a viewing. Address: [Address] Date: [today] Likes - Concerns - Questions to ask - Score: 5/5
- House hunting tracker Note Compare homes. | Address | Price | Beds | Commute | Score | Notes | | | | | | | | | | | | | | |
- Moving checklist Note Move house. - [ ] Book movers for [Move date] - [ ] Change address with bank, employer, doctor - [ ] Transfer utilities…
- Rental inspection report Note Condition report. Address: [Address] Date: [today] | Room | Condition | Notes | | | | | | | | |
- Landlord ledger Note Rent and costs. | Month | Rent received | Expenses | Notes | | | | | | | | | | |
Listing descriptions
Property ad copy by type.
- Listing: city apartment Snippet Flat description. Bright [Bedrooms]-bedroom apartment in the heart of [Area], moments from [Nearby]. [Highlights]. Perfect for…
- Listing: family home Snippet Family house. Spacious [Bedrooms]-bedroom family home on a quiet street in [Area], with [Garden] garden, [Kitchen] kitchen…
- Listing: cottage Snippet Country cottage. Charming [Bedrooms]-bedroom cottage in [Village], full of character with [Features]. Countryside walks from…
- Listing: new build Snippet New home. Brand new [Bedrooms]-bedroom home at [Development], with [Warranty] warranty, energy-efficient [Features]…
- Listing: studio Snippet Studio flat. Smart studio in [Area], ideal first home or investment, with [Features] and excellent transport links.
- Listing: holiday rental Snippet Short-let listing. Relax at [Property], a [Bedrooms]-bedroom retreat [Distance] from [Attraction]. Sleeps [Guests], with…
- Listing: commercial unit Snippet Commercial space. [Size] commercial unit in [Area], suitable for [Uses], with [Features]. Available [Available].
- Listing: land plot Snippet Building plot. Plot of approximately [Size] in [Area] with [Planning]. Services [Services].
- Listing: room to rent Snippet Room in a shared home. Double room in a friendly shared house in [Area], [Rent] per month including [Bills]. Available [Available].
- Listing: luxury home Snippet High-end property. An exceptional [Bedrooms]-bedroom residence in [Area], finished to the highest standard with [Features], set…
Agent follow-ups
Stay front of mind.
- Past client check-in Snippet Anniversary of move. Hi [Name], It has been a year since you moved into [Address]! How are you settling in? If you ever need a…
- Market update email Snippet Local market. Hi [Name], Quick [Area] market update: average prices are [Trend], homes sell in [Days] days on average.…
- Referral thank you agent Snippet Thanks for a referral. Hi [Name], Thank you for recommending me to [Friend]. It means a lot!
- Expired listing outreach Snippet Listing did not sell. Hi [Name], I noticed your home at [Address] came off the market. I have a fresh plan to get it sold,…
- For sale by owner outreach Snippet FSBO. Hi [Name], I saw you are selling [Address] yourself. Happy to share a free pricing guide, no strings attached.
- Buyer update Snippet Search progress. Hi [Name], This week I found [Count] homes that match. My top pick is [Address] because [Reason]. Viewing…
- Rental market appraisal Snippet Landlord valuation. Hi [Name], Based on similar rentals, [Address] would let for around [Rent] per month. We can find a tenant…