Brand voice guide

How you sound.

  • Snippet
  • Brand and positioning
  • 6 blanks to fill

Fill in the blanks

Your text

We are Trait 1, not Opposite 1.
We are Trait 2, not Opposite 2.
We are Trait 3, not Opposite 3.

Orange words are blanks you have not filled yet.

About this template

How you sound.

Category
Marketing
Pack
Brand and positioning
Type
Snippet, a short message
Asks for
Trait 1, Opposite 1, Trait 2, Opposite 2, Trait 3, Opposite 3

Use it anywhere you write: email, chat, a document or a support tool. If you send it often, save the finished text as a snippet in ClipBuddy and paste it again from your clipboard history with ⌘⇧V.

Template source

The template as written, with its blanks in double braces, such as {{Name}}.

We are {{Trait 1}}, not {{Opposite 1}}.
We are {{Trait 2}}, not {{Opposite 2}}.
We are {{Trait 3}}, not {{Opposite 3}}.

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