Online store templates
Messages for shop owners: orders, product questions, wholesale, reviews, abandoned carts and marketplace replies. 72 free templates, 6 of them longer notes. Open one to fill in the blanks and copy it.
Order updates
From checkout to doorstep.
- Thank you for your order Snippet Order confirmation. Hi [Customer], Thank you for your order [Order number]! We are packing it now and will send tracking as soon…
- Handmade lead time Snippet Made-to-order timing. Hi [Customer], Thank you for your order! Each piece is made by hand, so it will ship within [Days] days. I…
- Order ready for pickup Snippet Click and collect. Hi [Customer], Your order [Order number] is ready to collect from [Store]. Bring your order number. We are…
- Partial shipment Snippet Split order. Hi [Customer], Part of your order shipped today: [Shipped items]. The rest ([Remaining items]) follows by…
- Out of stock after order Snippet Item unavailable. Hi [Customer], I am sorry, [Item] sold out just before your order came in. Would you like to wait for…
- Custom order confirmation Snippet Confirms personalisation. Hi [Customer], Confirming your custom order: Item: [Item] Personalisation: [Personalisation] Colour:…
- Gift message added Snippet Confirms a gift note. Hi [Customer], I have added your gift message and removed prices from the parcel. It will arrive gift-wrapped.
- Order cancelled Snippet Confirms cancellation. Hi [Customer], Your order [Order number] is cancelled and you have been refunded [Amount]. Sorry it did not…
- Holiday shipping cut-off Snippet Seasonal deadline. Hi [Customer], To arrive before [Holiday], order by [Cut-off date] with standard shipping, or [Express…
Product questions
Answer before they buy.
- Sizing help Snippet Helps pick a size. Hi [Customer], Our [Product] runs true to size. If you are between sizes, I would go up. Measurements are in…
- Materials question Snippet Explains what it is made of. Hi [Customer], [Product] is made from [Materials]. [Care]
- Care instructions Snippet How to look after a product. Care for your [Product]: - - Look after it and it will last for years.
- Compatibility question Snippet Will it work with X? Hi [Customer], Yes, [Product] works with [Device]. [Note]
- Restock date Snippet When it is back. Hi [Customer], [Product] should be back in stock around [Restock date]. Want me to email you when it lands?
- Bulk discount Snippet Large order pricing. Hi [Customer], For orders of [Quantity] or more, we offer [Discount] off. Tell me how many you need and I…
- Product recommendation Snippet Suggests a product. Hi [Customer], For [Need], I would recommend [Product]. It is [Reason]. [Link]
- Colour accuracy Snippet Screen colours differ. Hi [Customer], Colours can look slightly different on screens. [Product] is closest to [Description]. Happy…
- Allergy question Snippet Ingredients and allergens. Hi [Customer], [Product] contains [Ingredients]. It is made in a kitchen that also handles [Allergens], so…
Carts and conversion
Win back sales politely.
- Abandoned cart Snippet Reminds of a left cart. Hi [Customer], You left [Product] in your cart. It is still there if you want it: [Cart link] Any questions…
- Abandoned cart with offer Snippet Adds a small incentive. Hi [Customer], Still thinking about [Product]? Here is [Discount] off to help you decide, valid until [in 3…
- Browse follow-up Snippet After viewing a product. Hi [Customer], Saw you were looking at [Product]. Here are three reasons customers love it: 1. 2. 3.
- Low stock alert Snippet Scarcity, honestly. Hi [Customer], Only [Number] left of [Product] in your size. Grab it here if you would like it: [Link]
- Price drop Snippet Item they liked is cheaper. Hi [Customer], Good news: [Product] is now [New price] (was [Old price]).
- Free shipping threshold Snippet Nudge to free shipping. You are [Amount] away from free shipping. Add a little something and it is on us.
- Back in stock email Snippet Restock notice. Hi [Customer], [Product] is back! Last time it sold out in [time now], so here is your early link: [Link]
- Wishlist reminder Snippet Items on a wishlist. Hi [Customer], A few things on your wishlist are still available, and one is on sale: [Link]
Reviews and feedback
Ask for and reply to reviews.
- Review request Snippet After delivery. Hi [Customer], How are you finding your [Product]? If you have a minute, a quick review helps other shoppers…
- Photo review request Snippet Asks for photos. Hi [Customer], We would love to see [Product] in its new home! Share a photo with your review for [Reward].
- Reply: five stars Snippet Thanks a great review. Thank you so much, [Customer]! We are thrilled you love your [Product].
- Reply: critical review Snippet Responds to a bad review. Hi [Customer], thank you for the honest review. I am sorry [Issue]. I have emailed you to make it right, and…
- Reply: shipping complaint Snippet Review about delivery. Hi [Customer], sorry the delivery took so long. That is below our standard. I have reached out privately…
- Private feedback request Snippet Before a public review. Hi [Customer], Is everything okay with your order? If anything is not right, reply here first and I will fix…
- Thanks for repeat custom Snippet Loyal customer thanks. Hi [Customer], This is your [Number] order with us. Thank you! Here is [Gift] as a thank-you.
Wholesale and partnerships
Stockists and collaborations.
- Wholesale inquiry reply Snippet Responds to a stockist. Hi [Name], Thanks for your interest in stocking [Brand]. Our wholesale minimum is [Minimum], with [Margin]…
- Line sheet Snippet Shares wholesale catalogue. Hi [Name], Attached is our [Season] line sheet with wholesale prices, minimums and lead times. Orders placed…
- Wholesale order confirmation Snippet Confirms a trade order. Hi [Name], Confirming your wholesale order [Order number]: Total: [Total] Ships: [Ship date] Payment terms:…
- Pitch to a store Snippet Approaches a retailer. Hi [Name], I run [Brand], which makes [Products]. I think it would suit [Store] because [Reason]. Could I…
- Collaboration pitch Snippet Brand collab idea. Hi [Name], I love what [Their brand] does with [Detail]. Would you be open to a collaboration on [Idea]? I…
- Influencer outreach Snippet Gifting offer. Hi [Name], We are big fans of your content on [Topic]. Could we send you [Product] to try? No obligation to…
- Affiliate invite Snippet Affiliate programme. Hi [Name], We would love you to join our affiliate programme: [Commission] on every sale through your link.…
Marketplace replies
Etsy, Amazon, eBay style messages.
- Marketplace thank-you Snippet Thanks a buyer. Hi [Customer], thank you for your purchase! Your [Item] ships today. Any questions, message me here.
- Buyer question reply Snippet Answers in marketplace chat. Hi [Customer], great question! Let me know if you need anything else.
- Offer response Snippet Replies to a price offer. Hi [Customer], thanks for your offer. The lowest I can go is [Price]. Let me know if that works.
- Listing correction Snippet Admits a listing mistake. Hi [Customer], you are right, the listing said [Wrong]. It should say [Right]. I have fixed it and can…
- Case opened reply Snippet Responds to a dispute. Hi [Customer], I am sorry you had to open a case. I would like to resolve it right away: [Offer].
- Feedback left Snippet Thanks after feedback. Thanks for the kind feedback, [Customer]! Hope to see you again.
Store operations notes
Run the shop behind the scenes.
- Product listing draft Note Write a listing. Product: [Product] Price: [Price] SKU: [SKU] Title Description Key features - Keywords - Photos needed - [ ]
- Launch checklist Note New product launch. - [ ] Photos edited - [ ] Listing written - [ ] Price and stock set - [ ] Email to subscribers - [ ] Social…
- Inventory count Note Stock take. Date: [today] | Item | SKU | Count | Reorder? | | | | | | | | | | |
- Supplier record Note One supplier. Supplier: [Supplier] Contact: [Contact] Lead time: [Lead time] Minimum order: [Minimum] Products - Notes
- Sales review Note Monthly numbers. Month: [today] Revenue Best sellers 1. Slow movers - Next month - [ ]
- Sale plan Note Plan a promotion. Sale: [Sale] Dates: [Dates] Discount: [Discount] Products - Channels - [ ] Email - [ ] Social - [ ] Site…
Product descriptions by category
Copy for twelve product types.
- Product description: Clothing Snippet Shop copy for clothing. This [Item] is cut from [Fabric] for [Feel] all day. [Fit] fit, [Detail]. Machine washable.
- Product description: Jewellery Snippet Shop copy for jewellery. Handcrafted in [Material], this [Item] catches the light with [Detail]. Arrives gift-boxed.
- Product description: Candles Snippet Shop copy for candles. Our [Scent] candle blends [Notes] for a [Mood] atmosphere. [Hours] hours of clean burn, hand-poured soy wax.
- Product description: Skincare Snippet Shop copy for skincare. [Product] with [Key ingredient] helps [Benefit]. Suitable for [Skin type] skin. Free from [Free from].
- Product description: Electronics Snippet Shop copy for electronics. [Product] delivers [Key spec] with [Feature]. Battery lasts [Battery]. In the box: [In the box].
- Product description: Books Snippet Shop copy for books. [Title] by [Author]: [Hook]. Perfect for readers who love [Comparable].
- Product description: Furniture Snippet Shop copy for furniture. The [Item] combines [Material] with [Design]. Dimensions: [Dimensions]. Easy assembly in [Minutes] minutes.
- Product description: Food and drink Snippet Shop copy for food and drink. [Product] is made with [Ingredients] for a [Taste] taste. [Dietary]. Enjoy [Serving].
- Product description: Toys Snippet Shop copy for toys. [Toy] sparks [Skill] for ages [Ages]. Made from [Material], tested to [Standard] standards.
- Product description: Art prints Snippet Shop copy for art prints. Giclée print of [Artwork] on [Paper]. Available in [Sizes]. Frame not included.
- Product description: Pet products Snippet Shop copy for pet products. [Product] keeps [Pet] [Benefit]. Made with [Material], easy to clean.
- Product description: Plants Snippet Shop copy for plants. [Plant] thrives in [Light] light with watering every [Frequency]. Comes in a [Pot] pot.
Shop policies
Short policy blocks.
- Shipping policy Snippet Delivery info. We ship within [Days] business days. Standard delivery takes [Standard]; express takes [Express]. Free…
- Returns policy Snippet Returns info. Return unused items within 30 days for a full refund. Sale items are [Sale policy]. Start a return at [Link].
- International shipping Snippet Overseas. We ship to [Countries]. Duties and taxes may be charged on arrival by your local customs.
- Care and warranty Snippet Warranty. Every [Product] comes with a [Years]-year warranty against manufacturing defects.
- Made to order note Snippet Custom items. Each piece is made to order, so please allow [Days] days before dispatch.
- Gift wrapping note Snippet Gift option. Add gift wrapping at checkout for [Price]. We will include a handwritten note.
- Size guide intro Snippet Sizing help. Not sure of your size? Measure [Measurement] and compare with the chart below. Between sizes? Size [Advice].
- Sustainability statement Snippet Eco commitment. We use [Materials] and ship in plastic-free packaging. [Commitment].