Public relations templates
Press releases, media pitches, statements, interview prep and press kits. 36 free templates, 7 of them longer notes. Open one to fill in the blanks and copy it.
Press releases
Structured releases.
- Standard press release Snippet Classic structure. FOR IMMEDIATE RELEASE [Headline] [Subheadline] [City], [today]: [Company] today announced [News]. [Why it…
- Funding announcement Snippet Raise news. [Company] raises [Amount] [Round] led by [Lead investor] to [Purpose]. [Company] will use the funds to…
- Product launch release Snippet New product. [Company] launches [Product], [One-liner]. Available from [today] at [Price], [Product] helps [Audience]…
- Partnership release Snippet New partnership. [Company] and [Partner] partner to [Goal]. The partnership will [What changes] for [Audience].
- Executive appointment Snippet New leader. [Company] appoints [Name] as [Title]. [Name] joins from [Previous], where they [Achievement].
- Award release Snippet Wins an award. [Company] named [Award] by [Organiser]. The award recognises [Reason].
- Company boilerplate Snippet About-us paragraph. About [Company] [Company] is [What]. Founded in [Year] and based in [Location], it serves [Customers]. Learn…
- Embargo note Snippet Marks an embargoed release. EMBARGOED UNTIL [Embargo date] at [time now] [Time zone]. Please do not publish before then.
Media pitches
Get journalists interested.
- Journalist pitch Snippet Short pitch email. Hi [Journalist], I enjoyed your piece on [Recent article]. A related story: [Story]. [Data or hook]…
- Data story pitch Snippet Leads with numbers. Hi [Journalist], New data from [Company]: [Finding]. We surveyed [Sample]. Happy to share the full report…
- Expert comment offer Snippet Offers a spokesperson. Hi [Journalist], If you are covering [Topic], [Expert], [Title] at [Company], can comment on [Angle].…
- Follow-up pitch Snippet Second nudge. Hi [Journalist], Following up on my note about [Story]. Is this of interest, or should I take it elsewhere?
- Exclusive offer Snippet Offers an exclusive. Hi [Journalist], We would like to offer you an exclusive on [News] ahead of our announcement on [today].…
- Podcast booking pitch Snippet Pitches a guest to a show. Hi [Host], [Guest] could speak to your listeners about [Topic], including [Angle]. Here is a recent…
- Thank a journalist Snippet After coverage. Hi [Journalist], Thank you for the thoughtful piece on [Topic]. Let me know whenever I can help with a…
Statements and crisis
Clear words when it matters.
- Holding statement Snippet First response. We are aware of [Issue] and are investigating. The safety of [Stakeholders] is our priority. We will share…
- Apology statement Snippet Public apology. We got this wrong. [What happened]. We are sorry to everyone affected. Here is what we are doing: [Actions].…
- Data incident notice Snippet Security incident. On [today], we discovered [Incident]. The data involved is [Data]. We have [Actions]. Affected people will…
- No comment, politely Snippet Declines comment. Thank you for reaching out. We are not commenting on [Topic] at this time.
- Correction request Snippet Asks a publication to correct. Hi [Editor], Your article [Article] states [Error]. The correct information is [Correction], supported by…
- Q&A for spokespeople Snippet Prepared answers. Q: [Question 1] A: [Answer 1] Q: [Question 2] A: [Answer 2] If asked about anything else: I will need to…
PR notes
Plan, prep and track.
- Media list Note Journalists to contact. | Journalist | Outlet | Beat | Email | Last contact | | | | | | | | | | | | |
- Interview prep Note Before an interview. Outlet: [Outlet] Reporter: [Reporter] Date: [today] Key messages 1. 2. 3. Tough questions - Proof points -
- Press kit checklist Note What goes in a press kit. - [ ] Company boilerplate - [ ] Founder bios and headshots - [ ] Logo files - [ ] Product images - [ ] Fact…
- Coverage tracker Note Log earned media. | Date | Outlet | Headline | Link | Reach | | | | | | | | | | | | |
- Announcement plan Note Plan a news moment. News: [News] Date: [today] Audiences - Channels - [ ] Press release - [ ] Blog - [ ] Social - [ ] Email…
More releases and pitches
Moments worth announcing.
- Milestone release Snippet Big number. [City], [today]: [Company] today announced it has reached [Milestone]. "[Quote]" said [Spokesperson],…
- Event release Snippet Upcoming event. [Company] will host [Event] on [today] at [Venue], bringing together [Who] to discuss [Topic]. Media…
- Research release Snippet New report. A new report from [Company] finds that [Finding]. The study surveyed [Sample] across [Regions].
- Newsjacking pitch Snippet Timely angle. Hi [Journalist], with [News] in the headlines, [Expert] from [Company] can explain [Angle]. Available today…
- Podcast guest follow-up Snippet After recording. Thanks for having [Guest] on [Show]! When the episode is live, we would love to share it with our audience.
- Speaker submission Snippet Conference talk. Talk title: [Title] Speaker: [Speaker], [Role] Abstract: Key takeaways: 1. 2. 3.
- Award entry summary Snippet Short submission. [Company] deserves [Award] because [Reason]. In the last year we [Achievements].
- Media advisory Snippet Who, what, when. WHAT: [What] WHO: [Who] WHEN: [When] WHERE: [Where] WHY: [Why] CONTACT: [Contact]
PR planning
Notes for campaigns.