Headline formulas

Ten proven shapes.

  • Snippet
  • Copywriting building blocks
  • 10 blanks to fill

Fill in the blanks

Your text

1. How to Result without Pain
2. The Adjective way to Task
3. Number ways to Result
4. Stop Pain. Start Result.
5. Result in time now
6. Why Audience choose Brand
7. The Topic guide for Audience
8. Result, finally made simple
9. What nobody tells you about Topic
10. Your Thing, Improvement

Orange words are blanks you have not filled yet. Blue words fill in by themselves, such as today’s date or a random pick.

About this template

Ten proven shapes.

Category
Marketing
Pack
Copywriting building blocks
Type
Snippet, a short message
Asks for
Result, Pain, Adjective, Task, Number, Audience, Brand, Topic, Thing, Improvement

Use it anywhere you write: email, chat, a document or a support tool. If you send it often, save the finished text as a snippet in ClipBuddy and paste it again from your clipboard history with ⌘⇧V.

Template source

The template as written, with its blanks in double braces, such as {{Name}}.

1. How to {{Result}} without {{Pain}}
2. The {{Adjective}} way to {{Task}}
3. {{Number}} ways to {{Result}}
4. Stop {{Pain}}. Start {{Result}}.
5. {{Result}} in {{Time}}
6. Why {{Audience}} choose {{Brand}}
7. The {{Topic}} guide for {{Audience}}
8. {{Result}}, finally made simple
9. What nobody tells you about {{Topic}}
10. Your {{Thing}}, {{Improvement}}

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